- Graduate School of Management
Technology management, management information systems, economics of information technology industry, pricing and product design decisions, management decision technologies
Professor Bhargava is an expert in technology management and the information technology industry. He also studies the use of IT in clinical health care, and has previously worked on data-driven and analytical decision making in organizations.
Bhargava’s research in technology management highlights distinctive characteristics of technology goods and their impact on specific elements of operations, marketing, and competitive strategy. Competition in technology products—including information goods, online services, software, electronic gadgets, the media and entertainment industry, and alternative energy—is often driven by distinctive economic forces on both the supply side (e.g., their unique cost structures) and the demand side (e.g., the prominence of network effects as a source of value creation).
His recent work in this area examines various elements of competitive strategy for such products, including pricing strategies, revenue models, product design and product mix strategies, technological compatibility and interoperability, bundling and supply chain considerations. He has applied this research in areas such as search advertising, telecommunication services, IT outsourcing and entertainment and media industries.
Bhargava earned a Ph.D. in Information Systems, Operations, and Economics from the Wharton School of the University of Pennsylvania. He has an MBA from the Indian Institute of Management, Bangalore, and a B.S. in Mathematics from Delhi University.
He is MSBA Program Chair and Jerome and Elsie Suran Chair in Technology Management.