Computer science associate professor Sam King thinks he has a solution to credit card fraud. Using his experiences in Silicon Valley and his research at UC Davis, King has developed a new, secure app called Card Scan that uses machine learning to read credit cards in seconds and reject fraudulent cards, transactions and phones.

Any social media professional will tell you the headline is one of the most important parts of any post, because without an attention-grabbing title, readers are likely to scroll past your stories in favor of something else. Though large organizations have professional social media editors, smaller companies and individual content creators don’t have the money to compete with larger outlets.